The Book
MisAligned
Finding the Missing Link Between Smart Teams and Successful Products
Why do talented teams still ship products nobody wants? After 20 years watching brilliant people fail at building the right thing, I wrote the book I wish someone had handed me on day one.
MisAligned gives you a diagnostic framework for the three types of alignment failure that kill products, plus practical tools to fix each one before they cost you everything.
Inside the Book
Table of Contents
Introduction: The Most Organized Chaos
Part 1: Users, Ego & Data
Chapter 1: Awakening to the Great 'User-Centric Design' Lie
Chapter 2: The Assumption Trap
Part 2: The Stakeholders & Their Battles
Chapter 3: The Stakeholders
Chapter 4: Designers vs. Developers The Never-Ending Battle
Chapter 5: Product Manager: The Role Between All Roles
Chapter 6: When Executives & Clients Derail Product Strategy
Part 3: Crisis, Chaos & Traps
Chapter 7: The Collaboration Crisis
Chapter 8: Common Product Building Traps
Chapter 9: The Decision Chaos
Part 4: Scaling Without Breaking
Chapter 10: Think Beyond Your Job Title
Chapter 11: The Ecosystem Mindset
Chapter 12: The New Definition of a 'Great Product'
Who It's For
This book is for you if...
✓You're a founder who's shipped something and it didn't land
✓You're a PM who senses your team is building the wrong thing but can't articulate why
✓You're a designer frustrated by products that look great but solve the wrong problem
✓You lead a product org and want a shared language for alignment